Miappi appoints new Chief Commercial Officer
“This year in the industry the movements have been remarkable. In July Monotype announced the acquisition of Olapic for $130m; Sprinklr, a provider of enterprise social media management tools, raises $105 million in new funding at a $1.8 billion valuation. In May this year Adobe acquired LiveFyre. LiveFyre has raised a total of $67m since launch. Also in May EngageSciences acquired Wayin – a social intelligence and visualisation company. And back in February Sprinklr acquired Postano from parent company Tiger Logic.”At Miappi we are witnessing a change in the way brands engage and connect with customers via social and digital media. Five years ago it was about just being socially active, creating content and learning which channels and platforms delivered. Today, the challenge is about identifying your most valuable content and using that to cut through the noise. And the next few years we see brands, agencies and the industry who want to take back control of the investment they have made in digital and social content.Foyle added: “At Miappi we have been approached by some impressive household names looking for help. From motor manufactures to luxury lifestyle brands and Premiership football clubs, all of whom are looking to improve the return on investment they have made in social and digital content.”
“We have been growing sales at our fastest rate, adding new members to the team and great new functionality to the platform. This has been recognised by our backers, including Downing Ventures, who have supported us with a significant new round of funding”.Make the valuable visible. REQUEST A DEMO today to showcase amazing content which presents your brand at its best.