--- title: Miappi taking to the skies with BA - Miappi. Moments That Matter description: BA chose Miappi to power their Explore and Discover event. During the weekend 20,000 guests descended on two huge aircraft hangars at Heathrow Airport. image: https://blog.miappi.com/hubfs/Imported_Blog_Media/pexels-photo-4.jpg --- [![Miappi](https://blog.miappi.com/hs-fs/hubfs/Miappi_Logo.png?width=670&height=460&name=Miappi_Logo.png "Miappi")](https://blog.miappi.com/) - INDUSTRIES Show submenu for INDUSTRIES - [PERSONAL CARE](https://miappi.com/personal-care-marketing-with-ugc/) - [FASHION](https://miappi.com/industries-fashion/) - [FMCG](https://miappi.com/cpg-marketing-using-consumer-content/) - [TRAVEL](https://miappi.com/travel-and-tourism/) - [PLATFORM](https://miappi.com/platform-and-solutions/) Show submenu for PLATFORM - [MIAPPI CONTENT](https://miappi.com/platform-and-solutions/) - [MIAPPI COMMUNITY](https://miappi.com/miappi-community/) - [PARTNERS & INTEGRATIONS](https://miappi.com/partners/) - [CLIENT STORIES](https://miappi.com/case-studies/) - RESOURCES Show submenu for RESOURCES - [UGC PLATFORM BUYER'S GUIDE](https://miappi.com/ugc-platform/) - [BLOG](https://blog.miappi.com) - [UGC REPORTS](https://miappi.com/user-generated-content-reports/) - [ABOUT US](https://miappi.com/about-us/) - [LOGIN](https://dashboard.miappi.com/login?source=business) - [REQUEST DEMO](https://resources.miappi.com/the-ugc-platform-for-consumer-brands) - INDUSTRIES Show submenu for INDUSTRIES - [PERSONAL CARE](https://miappi.com/personal-care-marketing-with-ugc/) - [FASHION](https://miappi.com/industries-fashion/) - [FMCG](https://miappi.com/cpg-marketing-using-consumer-content/) - [TRAVEL](https://miappi.com/travel-and-tourism/) - [PLATFORM](https://miappi.com/platform-and-solutions/) Show submenu for PLATFORM - [MIAPPI CONTENT](https://miappi.com/platform-and-solutions/) - [MIAPPI COMMUNITY](https://miappi.com/miappi-community/) - [PARTNERS & INTEGRATIONS](https://miappi.com/partners/) - [CLIENT STORIES](https://miappi.com/case-studies/) - RESOURCES Show submenu for RESOURCES - [UGC PLATFORM BUYER'S GUIDE](https://miappi.com/ugc-platform/) - [BLOG](https://blog.miappi.com) - [UGC REPORTS](https://miappi.com/user-generated-content-reports/) - [ABOUT US](https://miappi.com/about-us/) - [LOGIN](https://dashboard.miappi.com/login?source=business) - [REQUEST DEMO](https://resources.miappi.com/the-ugc-platform-for-consumer-brands) # Miappi taking to the skies with BA By [Toby Britton](https://blog.miappi.com/author/toby-britton) [Back to Blog](https://blog.miappi.com) ![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/pexels-photo-4.jpg?width=1000&name=pexels-photo-4.jpg) On June 6/7 this year, BA chose Miappi to power the event screens for their Explore and Discover event. Over the course of the weekend 20,000 guests descended on two huge aircraft hangars at Heathrow Airport West of London. Guests were encouraged to share their experiences of the event using the hashtag #discoverBA.   The result was fantastic, with user generated Tweets and Instagram posts flooding onto the screens around the venue. Such enthusiastic engagement by the guests is a real testament to what a great event this is.After the event Miappi built [British Airways’ social wall](http://www.ba-exploreanddiscover.com) to be embedded in one of BA’s micro-sites.   *Make the valuable visible. *REQUEST A DEMO ** *today to learn how to showcase amazing content which presents your brand at its best.* [Case Studies](https://blog.miappi.com/tag/case-studies) ## Read On [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/suit-portrait-preparation-wedding.jpg?width=352&name=suit-portrait-preparation-wedding.jpg)](https://blog.miappi.com/miappi-update-linkedin-integration-goes-live) ### [Miappi Update: LinkedIn Integration goes LIVE](https://blog.miappi.com/miappi-update-linkedin-integration-goes-live) We’re very pleased to announce that Miappi is freshly connected to LinkedIn. We’ve integrated our... [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/pexels-photo-3.jpg?width=352&name=pexels-photo-3.jpg)](https://blog.miappi.com/miappi-partnership-exterion) ### [Miappi partners with Exterion](https://blog.miappi.com/miappi-partnership-exterion) Miappi is happy to announce that it has now become member of a closed group; the Exterion partners!... [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/paulsface.jpg?width=352&name=paulsface.jpg)](https://blog.miappi.com/miappi-appoints-new-marketing-director) ### [Miappi appoints new Marketing Director, Paul Doran joins as consultant](https://blog.miappi.com/miappi-appoints-new-marketing-director) Specialist Marketing Consultant, Paul Doran has joined the London-based Miappi team as its new... 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