New Feature: Duplicate Detection


It’s taken us a while to get it just right but our new duplicate detection algorithm is ready for launch! Along with our other moderation features such as the Rules Engine, Duplicate Detection will save time when managing your social wall.


If you, like many other companies, use software like HootSuite to publish your social media content to multiple social platforms, it’s not unusual for the same or similar looking content to go to each of the social networks.  That’s not usually a problem of course but when you use a social media aggregator like Miappi to republish that content as a social wall it becomes very apparent to your audience that you are reposting the same content across different networks. We’ve developed a solution that hides duplicate posts but leaves the audience free to discover them if they want….in case any small differences in content are important to them.

Unlike our competitors, who just let you prioritise one network over the other, our algorithm intelligently detects 95% of duplicate posts and stacks them neatly under the post that was published first. End users can identify that content by looking for the ‘+’ icon in the bottom left corner of the tile. Clicking the tile will reveal a pop-up of the post, where the user can then click between different versions of the post on the network of their choice. Simple. Duplicate content solved in an elegant way!

Make the valuable visible. REQUEST A DEMO today to learn how to showcase amazing content which presents your brand at its best.