--- title: Miappi Blog | Marketing News and Insights (2) description: Miappi Blog - get the latest UGC and community marketing news and insights. (2) --- [![Miappi](https://blog.miappi.com/hs-fs/hubfs/Miappi_Logo.png?width=670&height=460&name=Miappi_Logo.png "Miappi")](https://blog.miappi.com/) - INDUSTRIES Show submenu for INDUSTRIES - [PERSONAL CARE](https://miappi.com/personal-care-marketing-with-ugc/) - [FASHION](https://miappi.com/industries-fashion/) - [FMCG](https://miappi.com/cpg-marketing-using-consumer-content/) - [TRAVEL](https://miappi.com/travel-and-tourism/) - [PLATFORM](https://miappi.com/platform-and-solutions/) Show submenu for PLATFORM - [MIAPPI CONTENT](https://miappi.com/platform-and-solutions/) - [MIAPPI COMMUNITY](https://miappi.com/miappi-community/) - [PARTNERS & INTEGRATIONS](https://miappi.com/partners/) - [CLIENT STORIES](https://miappi.com/case-studies/) - RESOURCES Show submenu for RESOURCES - [UGC PLATFORM BUYER'S GUIDE](https://miappi.com/ugc-platform/) - [BLOG](https://blog.miappi.com) - [UGC REPORTS](https://miappi.com/user-generated-content-reports/) - [ABOUT US](https://miappi.com/about-us/) - 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[REQUEST DEMO](https://resources.miappi.com/the-ugc-platform-for-consumer-brands) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/Miappi-Adgistics-image.jpg?width=390&name=Miappi-Adgistics-image.jpg)](https://blog.miappi.com/miappipartnerswithadgistics) [Case Studies](https://blog.miappi.com/tag/case-studies) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [News](https://blog.miappi.com/tag/news) [Partners](https://blog.miappi.com/tag/partners) [Social Media Best Practice](https://blog.miappi.com/tag/social-media-best-practice) [UGC](https://blog.miappi.com/tag/ugc) ## [Miappi partners with Adgistics](https://blog.miappi.com/miappipartnerswithadgistics) [Read More](https://blog.miappi.com/miappipartnerswithadgistics) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/Marketing-predictions-2021-hero-image.jpg?width=390&name=Marketing-predictions-2021-hero-image.jpg)](https://blog.miappi.com/top8digitalmarketingpredictions2021) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [News](https://blog.miappi.com/tag/news) [Social Media Best Practice](https://blog.miappi.com/tag/social-media-best-practice) [UGC](https://blog.miappi.com/tag/ugc) ## [Top 8 Digital Marketing Predictions for 2021](https://blog.miappi.com/top8digitalmarketingpredictions2021) [Read More](https://blog.miappi.com/top8digitalmarketingpredictions2021) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/Black-Friday-2020-blog-hero.png?width=390&name=Black-Friday-2020-blog-hero.png)](https://blog.miappi.com/makeblackfridaygofurtherwithmiappi) [Case Studies](https://blog.miappi.com/tag/case-studies) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [News](https://blog.miappi.com/tag/news) [Social Media Best Practice](https://blog.miappi.com/tag/social-media-best-practice) [UGC](https://blog.miappi.com/tag/ugc) ## [Don’t Overlook This Marketing Tactic this Black Friday](https://blog.miappi.com/makeblackfridaygofurtherwithmiappi) [Read More](https://blog.miappi.com/makeblackfridaygofurtherwithmiappi) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/First-party-beauty-hero.png?width=390&name=First-party-beauty-hero.png)](https://blog.miappi.com/boostyourpersonalcarebrandwithfirstpartycontent) [Case Studies](https://blog.miappi.com/tag/case-studies) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [News](https://blog.miappi.com/tag/news) [Social Media Best Practice](https://blog.miappi.com/tag/social-media-best-practice) [UGC](https://blog.miappi.com/tag/ugc) ## [Boost Your Personal Care Brand With First Party Content](https://blog.miappi.com/boostyourpersonalcarebrandwithfirstpartycontent) [Read More](https://blog.miappi.com/boostyourpersonalcarebrandwithfirstpartycontent) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/First-Part-Content-Is-Booming-Hero.png?width=390&name=First-Part-Content-Is-Booming-Hero.png)](https://blog.miappi.com/firstpartycontentisbooming) [Case Studies](https://blog.miappi.com/tag/case-studies) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [News](https://blog.miappi.com/tag/news) [Social Media Best Practice](https://blog.miappi.com/tag/social-media-best-practice) [UGC](https://blog.miappi.com/tag/ugc) ## [First Party Content is Booming](https://blog.miappi.com/firstpartycontentisbooming) [Read More](https://blog.miappi.com/firstpartycontentisbooming) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/Brand-fatigue-hero.png?width=390&name=Brand-fatigue-hero.png)](https://blog.miappi.com/dontmentionthevirus_theconsumerreactiontobrandsduringcovid-19) [Business Tips](https://blog.miappi.com/tag/business-tips) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [How To's](https://blog.miappi.com/tag/how-tos) [Tips](https://blog.miappi.com/tag/tips) [UGC](https://blog.miappi.com/tag/ugc) ## [Don’t Mention The Virus! The consumer reaction to brands during COVID-19.](https://blog.miappi.com/dontmentionthevirus_theconsumerreactiontobrandsduringcovid-19) [Read More](https://blog.miappi.com/dontmentionthevirus_theconsumerreactiontobrandsduringcovid-19) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/Blog-post-hero-life-in-lockdown.png?width=390&name=Blog-post-hero-life-in-lockdown.png)](https://blog.miappi.com/lifeinlockdown-a-reflection) [Business Tips](https://blog.miappi.com/tag/business-tips) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [How To's](https://blog.miappi.com/tag/how-tos) [Tips](https://blog.miappi.com/tag/tips) [UGC](https://blog.miappi.com/tag/ugc) ## [Life In Lockdown: A Reflection](https://blog.miappi.com/lifeinlockdown-a-reflection) [Read More](https://blog.miappi.com/lifeinlockdown-a-reflection) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/content-discovery-for-Nike_01-1.jpg?width=390&name=content-discovery-for-Nike_01-1.jpg)](https://blog.miappi.com/what_is_a_content_discovery_platform) [Business Tips](https://blog.miappi.com/tag/business-tips) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [How To's](https://blog.miappi.com/tag/how-tos) [Tips](https://blog.miappi.com/tag/tips) [UGC](https://blog.miappi.com/tag/ugc) ## [What is a Content Discovery Platform?](https://blog.miappi.com/what_is_a_content_discovery_platform) [Read More](https://blog.miappi.com/what_is_a_content_discovery_platform) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/hashtag-header.png?width=390&name=hashtag-header.png)](https://blog.miappi.com/how_do_you_leverage_hashtag_tracking_for_brands_) [Business Tips](https://blog.miappi.com/tag/business-tips) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [earned media](https://blog.miappi.com/tag/earned-media) [Hashtags](https://blog.miappi.com/tag/hashtags) [Instagram](https://blog.miappi.com/tag/instagram) [Tips](https://blog.miappi.com/tag/tips) ## [How Do You Leverage Hashtag Tracking for Brand Marketing?](https://blog.miappi.com/how_do_you_leverage_hashtag_tracking_for_brands_) [Read More](https://blog.miappi.com/how_do_you_leverage_hashtag_tracking_for_brands_) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/Showus-Article-Hero-final-1.png?width=390&name=Showus-Article-Hero-final-1.png)](https://blog.miappi.com/dove-unilever-miappi-project-showus-ugc-2019) [Case Studies](https://blog.miappi.com/tag/case-studies) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [News](https://blog.miappi.com/tag/news) [Social Media Best Practice](https://blog.miappi.com/tag/social-media-best-practice) [UGC](https://blog.miappi.com/tag/ugc) ## [Dove Utilizes Miappi Functionality for Project #ShowUs](https://blog.miappi.com/dove-unilever-miappi-project-showus-ugc-2019) [Read More](https://blog.miappi.com/dove-unilever-miappi-project-showus-ugc-2019) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/Untitled-1.png?width=390&name=Untitled-1.png)](https://blog.miappi.com/cim-marketing-excellence-2019) [Business Tips](https://blog.miappi.com/tag/business-tips) [Content marketing](https://blog.miappi.com/tag/content-marketing) [News](https://blog.miappi.com/tag/news) [Tips](https://blog.miappi.com/tag/tips) ## [CIM Marketing Excellence Awards 2019 Winners](https://blog.miappi.com/cim-marketing-excellence-2019) [Read More](https://blog.miappi.com/cim-marketing-excellence-2019) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/love.png?width=390&name=love.png)](https://blog.miappi.com/personal-care-beauty-ugc) [Business Tips](https://blog.miappi.com/tag/business-tips) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Tips](https://blog.miappi.com/tag/tips) ## [The Guide to Personal Care and Beauty Content Marketing in 2019](https://blog.miappi.com/personal-care-beauty-ugc) [Read More](https://blog.miappi.com/personal-care-beauty-ugc) [Previous](https://blog.miappi.com) [1](https://blog.miappi.com) [2](https://blog.miappi.com/page/2) [3](https://blog.miappi.com/page/3) [4](https://blog.miappi.com/page/4) [5](https://blog.miappi.com/page/5) [Next](https://blog.miappi.com/page/3) [![image-10](https://blog.miappi.com/hs-fs/hubfs/image-10.png?width=151&height=54&name=image-10.png "image-10")](https://miappi.com/) Miappi Ltd. 12th Floor, 10 York Road London, SE1 7ND Chat to us using the chat icon on your screen info@miappi.com +44 (0) 203 6374360 #### Platform - 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