---
title: Miappi Blog | Marketing News and Insights (7)
description: Miappi Blog - get the latest UGC and community marketing news and insights. (7)
---

[![Miappi](https://blog.miappi.com/hs-fs/hubfs/Miappi_Logo.png?width=670&height=460&name=Miappi_Logo.png "Miappi")](https://blog.miappi.com/)

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    - [PERSONAL CARE](https://miappi.com/personal-care-marketing-with-ugc/)
    - [FASHION](https://miappi.com/industries-fashion/)
    - [FMCG](https://miappi.com/cpg-marketing-using-consumer-content/)
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[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/kostas-blog-1.jpg?width=390&name=kostas-blog-1.jpg)](https://blog.miappi.com/2018-visual-content-marketing-trends)

[Blog roundups](https://blog.miappi.com/tag/blog-roundups)

## [Visual Content Marketing Trends in 2018](https://blog.miappi.com/2018-visual-content-marketing-trends)

[Read More](https://blog.miappi.com/2018-visual-content-marketing-trends)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/kostas-1-1.jpg?width=390&name=kostas-1-1.jpg)](https://blog.miappi.com/viral-social-media-scams-fooled-world)

[Social Media "Worst" Practice](https://blog.miappi.com/tag/social-media-worst-practice)

## [8 Viral Social Media Scams That Fooled the World](https://blog.miappi.com/viral-social-media-scams-fooled-world)

[Read More](https://blog.miappi.com/viral-social-media-scams-fooled-world)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/excuses.jpg?width=390&name=excuses.jpg)](https://blog.miappi.com/5-best-excuses-according-hashtag-trends-years)

[Blog roundups](https://blog.miappi.com/tag/blog-roundups)

## [Top 5 Trending Hashtags for Making Excuses](https://blog.miappi.com/5-best-excuses-according-hashtag-trends-years)

[Read More](https://blog.miappi.com/5-best-excuses-according-hashtag-trends-years)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/fashion-microinfluencers.jpg?width=390&name=fashion-microinfluencers.jpg)](https://blog.miappi.com/5-fashion-microinfluencers-blowing-instagram)

[Blog roundups](https://blog.miappi.com/tag/blog-roundups)

## [5 Fashion Micro Influencers Blowing Up Instagram right now](https://blog.miappi.com/5-fashion-microinfluencers-blowing-instagram)

[Read More](https://blog.miappi.com/5-fashion-microinfluencers-blowing-instagram)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/pexels-photo-246731.jpeg?width=390&name=pexels-photo-246731.jpeg)](https://blog.miappi.com/highs-lows-holiday-marketing-campaigns)

[Blog roundups](https://blog.miappi.com/tag/blog-roundups)

## [Good and Bad Examples of Holiday Marketing Campaigns](https://blog.miappi.com/highs-lows-holiday-marketing-campaigns)

[Read More](https://blog.miappi.com/highs-lows-holiday-marketing-campaigns)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/best_influencer_campaigns.jpg?width=390&name=best_influencer_campaigns.jpg)](https://blog.miappi.com/5-best-influencer-marketing-campaigns)

[Social Media Best Practice](https://blog.miappi.com/tag/social-media-best-practice)

## [Top 5 Examples of Best Influencer Marketing Campaigns & How They Worked](https://blog.miappi.com/5-best-influencer-marketing-campaigns)

[Read More](https://blog.miappi.com/5-best-influencer-marketing-campaigns)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/social_media_backlash.jpg?width=390&name=social_media_backlash.jpg)](https://blog.miappi.com/social-media-problems)

[Blog roundups](https://blog.miappi.com/tag/blog-roundups)

## [Advantages & Disadvantages of Using Social Media](https://blog.miappi.com/social-media-problems)

[Read More](https://blog.miappi.com/social-media-problems)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/influencers_buying_behaviour.jpg?width=390&name=influencers_buying_behaviour.jpg)](https://blog.miappi.com/how-influencer-marketing-affects-purchasing-behaviour)

[Blog roundups](https://blog.miappi.com/tag/blog-roundups) [Instagram](https://blog.miappi.com/tag/instagram)

## [How Influencer Marketing Affects Consumer Buying Behaviour](https://blog.miappi.com/how-influencer-marketing-affects-purchasing-behaviour)

[Read More](https://blog.miappi.com/how-influencer-marketing-affects-purchasing-behaviour)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/earned_content-1.jpg?width=390&name=earned_content-1.jpg)](https://blog.miappi.com/earned-content-in-successful-marketing-strategy)

[Blog roundups](https://blog.miappi.com/tag/blog-roundups) [earned media](https://blog.miappi.com/tag/earned-media)

## [Why Earned Content is crucial to a Successful Marketing Strategy](https://blog.miappi.com/earned-content-in-successful-marketing-strategy)

[Read More](https://blog.miappi.com/earned-content-in-successful-marketing-strategy)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/change.jpg?width=390&name=change.jpg)](https://blog.miappi.com/evolution-of-review)

[Blog roundups](https://blog.miappi.com/tag/blog-roundups)

## [The evolution of reviews](https://blog.miappi.com/evolution-of-review)

[Read More](https://blog.miappi.com/evolution-of-review)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/micro-influencer.jpg?width=390&name=micro-influencer.jpg)](https://blog.miappi.com/micro-influencers)

[Blog roundups](https://blog.miappi.com/tag/blog-roundups) [Influencer Marketing](https://blog.miappi.com/tag/influencer-marketing)

## [Rise of the Micro-Influencers](https://blog.miappi.com/micro-influencers)

[Read More](https://blog.miappi.com/micro-influencers)

[![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/kostas-2.png?width=390&name=kostas-2.png)](https://blog.miappi.com/influencer-marketing-what-is-it)

[Blog roundups](https://blog.miappi.com/tag/blog-roundups)

## [Influencer marketing: What it is and how you can harness it.](https://blog.miappi.com/influencer-marketing-what-is-it)

[Read More](https://blog.miappi.com/influencer-marketing-what-is-it)

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