--- title: Miappi Blog | Marketing News and Insights | earned media description: earned media | Miappi Blog - get the latest UGC and community marketing news and insights. --- [![Miappi](https://blog.miappi.com/hs-fs/hubfs/Miappi_Logo.png?width=670&height=460&name=Miappi_Logo.png "Miappi")](https://blog.miappi.com/) - INDUSTRIES Show submenu for INDUSTRIES - [PERSONAL CARE](https://miappi.com/personal-care-marketing-with-ugc/) - [FASHION](https://miappi.com/industries-fashion/) - [FMCG](https://miappi.com/cpg-marketing-using-consumer-content/) - [TRAVEL](https://miappi.com/travel-and-tourism/) - [PLATFORM](https://miappi.com/platform-and-solutions/) Show submenu for PLATFORM - [MIAPPI CONTENT](https://miappi.com/platform-and-solutions/) - [MIAPPI COMMUNITY](https://miappi.com/miappi-community/) - [PARTNERS & INTEGRATIONS](https://miappi.com/partners/) - [CLIENT STORIES](https://miappi.com/case-studies/) - RESOURCES Show submenu for RESOURCES - [UGC PLATFORM BUYER'S GUIDE](https://miappi.com/ugc-platform/) - [BLOG](https://blog.miappi.com) - [UGC REPORTS](https://miappi.com/user-generated-content-reports/) - [ABOUT US](https://miappi.com/about-us/) - [LOGIN](https://dashboard.miappi.com/login?source=business) - [REQUEST DEMO](https://resources.miappi.com/the-ugc-platform-for-consumer-brands) - INDUSTRIES Show submenu for INDUSTRIES - [PERSONAL CARE](https://miappi.com/personal-care-marketing-with-ugc/) - [FASHION](https://miappi.com/industries-fashion/) - [FMCG](https://miappi.com/cpg-marketing-using-consumer-content/) - [TRAVEL](https://miappi.com/travel-and-tourism/) - [PLATFORM](https://miappi.com/platform-and-solutions/) Show submenu for PLATFORM - [MIAPPI CONTENT](https://miappi.com/platform-and-solutions/) - [MIAPPI COMMUNITY](https://miappi.com/miappi-community/) - [PARTNERS & INTEGRATIONS](https://miappi.com/partners/) - [CLIENT STORIES](https://miappi.com/case-studies/) - RESOURCES Show submenu for RESOURCES - [UGC PLATFORM BUYER'S GUIDE](https://miappi.com/ugc-platform/) - [BLOG](https://blog.miappi.com) - [UGC REPORTS](https://miappi.com/user-generated-content-reports/) - [ABOUT US](https://miappi.com/about-us/) - [LOGIN](https://dashboard.miappi.com/login?source=business) - [REQUEST DEMO](https://resources.miappi.com/the-ugc-platform-for-consumer-brands) [![](https://blog.miappi.com/hs-fs/hubfs/image%20227.jpg?width=390&name=image%20227.jpg)](https://blog.miappi.com/what-is-user-generated-content-the-ugc-marketing-guide-for-consumer-brands) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [earned media](https://blog.miappi.com/tag/earned-media) [UGC](https://blog.miappi.com/tag/ugc) ## [What is user-generated content? The UGC marketing guide for consumer brands.](https://blog.miappi.com/what-is-user-generated-content-the-ugc-marketing-guide-for-consumer-brands) [Read More](https://blog.miappi.com/what-is-user-generated-content-the-ugc-marketing-guide-for-consumer-brands) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/hashtag-header.png?width=390&name=hashtag-header.png)](https://blog.miappi.com/how_do_you_leverage_hashtag_tracking_for_brands_) [Business Tips](https://blog.miappi.com/tag/business-tips) [Content marketing](https://blog.miappi.com/tag/content-marketing) [Digital Marketing Best Practice](https://blog.miappi.com/tag/digital-marketing-best-practice) [earned media](https://blog.miappi.com/tag/earned-media) [Hashtags](https://blog.miappi.com/tag/hashtags) [Instagram](https://blog.miappi.com/tag/instagram) [Tips](https://blog.miappi.com/tag/tips) ## [How Do You Leverage Hashtag Tracking for Brand Marketing?](https://blog.miappi.com/how_do_you_leverage_hashtag_tracking_for_brands_) [Read More](https://blog.miappi.com/how_do_you_leverage_hashtag_tracking_for_brands_) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/brand_marketing_time_square.jpg?width=390&name=brand_marketing_time_square.jpg)](https://blog.miappi.com/earned-media-new-brand-marketing) [Blog roundups](https://blog.miappi.com/tag/blog-roundups) [earned media](https://blog.miappi.com/tag/earned-media) ## [Earned Media: A New Generation of Brand Marketing](https://blog.miappi.com/earned-media-new-brand-marketing) [Read More](https://blog.miappi.com/earned-media-new-brand-marketing) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/earned_content-1.jpg?width=390&name=earned_content-1.jpg)](https://blog.miappi.com/earned-content-in-successful-marketing-strategy) [Blog roundups](https://blog.miappi.com/tag/blog-roundups) [earned media](https://blog.miappi.com/tag/earned-media) ## [Why Earned Content is crucial to a Successful Marketing Strategy](https://blog.miappi.com/earned-content-in-successful-marketing-strategy) [Read More](https://blog.miappi.com/earned-content-in-successful-marketing-strategy) [![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/UGC-vs-owned.jpg?width=390&name=UGC-vs-owned.jpg)](https://blog.miappi.com/owned-vs-earned-media) [Blog roundups](https://blog.miappi.com/tag/blog-roundups) [earned media](https://blog.miappi.com/tag/earned-media) ## [The Value of Earned Media vs. Owned Media](https://blog.miappi.com/owned-vs-earned-media) [Read More](https://blog.miappi.com/owned-vs-earned-media) [![image-10](https://blog.miappi.com/hs-fs/hubfs/image-10.png?width=151&height=54&name=image-10.png "image-10")](https://miappi.com/) Miappi Ltd. 12th Floor, 10 York Road London, SE1 7ND Chat to us using the chat icon on your screen info@miappi.com +44 (0) 203 6374360 #### Platform - [Miappi Content](https://miappi.com/platform-and-solutions/) - [Miappi Community](https://miappi.com/miappi-community/) #### Industries - [Personal Care](https://miappi.com/personal-care-marketing-with-ugc/) - [Fashion Apparel](https://miappi.com/industries-fashion/) - [FMCG/CPG](https://miappi.com/cpg-marketing-using-consumer-content/) - [Travel](https://miappi.com/travel-and-tourism/) #### Resources - [About us](https://miappi.com/about-us/) - [Client Stories](https://miappi.com/case-studies/) - [Knowledgebase](https://intercom.help/miappi/features) #### How To - [Add More Feeds](https://miappi.com/how-to-add-more-feeds/) - [Hide Personal Facebook Content](https://miappi.com/how-to-hide-personal-content/) - [Delete Feeds](https://miappi.com/how-to-delete-feeds/) - [Add Facebook Pages](https://miappi.com/how-to-add-facebook-pages/) - [Add a Call To Action](https://miappi.com/how-to-add-a-call-to-action/) - [Customize Design Features](https://miappi.com/how-to-customize-design-settings/) - [Apply Moderation](https://miappi.com/how-to-apply-moderation/) - [Add Miappi To Your Website or Digital Display](https://miappi.com/add-miappi-website-digital-display/) - [See All Guides >>>](https://miappi.com/how-to-guides/) --- [Terms and Privacy](https://miappi.com/terms-and-privacy/) © Miappi. 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