The Masters 2016: The Social Media Buzz

Teeing off in Augusta on 4th April, The Masters is huge news for golf lovers the world over. Broadcasting on Sky Sports with highlights on the BBC, this year’s Masters competition stands to be another fantastic week of golf with questions hanging over superstar Rory McIlroy’s recent performance and Jordan Spieth returning to form in the nick of time. To help you get into the “swing” of things, we’ve taken the social media pulse of The Masters. Here’s what’s happening across the major social networks…

The Masters countdown is multimedia rich

The official Masters tournament Twitter feed is tapping into nostalgia to get everyone excited about the big day, and using lots of video clips to do so. Since March 5th, 30 days from the start of the competition, the channel has been publishing video all about amazing moments from Masters past. 11 days away, the feed published footage and commentary on an inspiring Masters moment 11 years ago. 10 days away, the moment came from the tournament 10 years ago – and so on.

Consistently earning over 1000 likes and hundreds of retweets, these attention grabbing posts (which make full use of Twitter’s relatively new video display option) appear to be popular with the account’s 461,000 followers. Using the hashtags #themasters and #cominginapril the brand has been drumming up plenty of anticipation with this social strategy, harnessing the power of previous years’ golfing glory, while keeping the tournament’s start date firmly in followers’ minds.

Sky Sports Golf focusses on #DellMatchPlay

Sky SG header

Sky Sports Golf’s Twitter account’s header image leaves no doubt about the competitions they care about

Sky Sports is currently televising the WGA Dell Match Play in the run up to The Masters and it’s this minor competition which is the current focus of its social media. Meanwhile, the Twitter account’s header image leaves no doubt about the competitions Sky Sports Golf really cares about – a prominent calendar of upcoming tournaments with the Masters taking pride of place. The #DellMatchPlay commentary is also peppered with talk of how current form may impact the upcoming Big Event. Accounts from PGA and are also delivering plenty of #DellMatchPlay coverage in anticipation of the forthcoming main event.

The bookies stay silent (for now)

With plenty of other sport to tweet about, for now the bookies aren’t saying much about The Masters. Once the competitors tee off on the 4th, however, you can expect plenty of chatter from the likes of @bet365 and @Coral

Golf Digest counts down with images

Over on Instagram, Golf Digest are getting into the Masters mood by sharing their 10 favourite images from the last 10 tournaments, beginning in 2016.


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