--- title: England vs. Holland and the Pre-Match Social Media Build-up - Miappi. Moments That Matter description: We take a look at how the England team’s official social media channels are gearing up for the forthcoming friendly against the Dutch. image: https://blog.miappi.com/hubfs/Imported_Blog_Media/EnlandFootball_02.jpg --- [![Miappi](https://blog.miappi.com/hs-fs/hubfs/Miappi_Logo.png?width=670&height=460&name=Miappi_Logo.png "Miappi")](https://blog.miappi.com/) - INDUSTRIES Show submenu for INDUSTRIES - [PERSONAL CARE](https://miappi.com/personal-care-marketing-with-ugc/) - [FASHION](https://miappi.com/industries-fashion/) - [FMCG](https://miappi.com/cpg-marketing-using-consumer-content/) - [TRAVEL](https://miappi.com/travel-and-tourism/) - [PLATFORM](https://miappi.com/platform-and-solutions/) Show submenu for PLATFORM - [MIAPPI CONTENT](https://miappi.com/platform-and-solutions/) - [MIAPPI COMMUNITY](https://miappi.com/miappi-community/) - [PARTNERS & INTEGRATIONS](https://miappi.com/partners/) - [CLIENT STORIES](https://miappi.com/case-studies/) - RESOURCES Show submenu for RESOURCES - [UGC PLATFORM BUYER'S GUIDE](https://miappi.com/ugc-platform/) - [BLOG](https://blog.miappi.com) - [UGC REPORTS](https://miappi.com/user-generated-content-reports/) - [ABOUT US](https://miappi.com/about-us/) - [LOGIN](https://dashboard.miappi.com/login?source=business) - [REQUEST DEMO](https://resources.miappi.com/the-ugc-platform-for-consumer-brands) - INDUSTRIES Show submenu for INDUSTRIES - [PERSONAL CARE](https://miappi.com/personal-care-marketing-with-ugc/) - [FASHION](https://miappi.com/industries-fashion/) - [FMCG](https://miappi.com/cpg-marketing-using-consumer-content/) - [TRAVEL](https://miappi.com/travel-and-tourism/) - [PLATFORM](https://miappi.com/platform-and-solutions/) Show submenu for PLATFORM - [MIAPPI CONTENT](https://miappi.com/platform-and-solutions/) - [MIAPPI COMMUNITY](https://miappi.com/miappi-community/) - [PARTNERS & INTEGRATIONS](https://miappi.com/partners/) - [CLIENT STORIES](https://miappi.com/case-studies/) - RESOURCES Show submenu for RESOURCES - [UGC PLATFORM BUYER'S GUIDE](https://miappi.com/ugc-platform/) - [BLOG](https://blog.miappi.com) - [UGC REPORTS](https://miappi.com/user-generated-content-reports/) - [ABOUT US](https://miappi.com/about-us/) - [LOGIN](https://dashboard.miappi.com/login?source=business) - [REQUEST DEMO](https://resources.miappi.com/the-ugc-platform-for-consumer-brands) # England vs. Holland and the Pre-Match Social Media Build-up By [Alex Roach](https://blog.miappi.com/author/alex-roach) [Back to Blog](https://blog.miappi.com) ![](https://blog.miappi.com/hs-fs/hubfs/Imported_Blog_Media/EnlandFootball_02.jpg?width=1000&name=EnlandFootball_02.jpg) Granted, it might not be the biggest game of the year, but we thought we’d take our prying eyes over to the various social media platforms to see how England are gearing up for the forthcoming friendly against the Netherlands. The match, which kicks off at 8pm on 29th March at Wembley Stadium, is one of five friendlies that have been arranged before the start to England’s Euro 2016 campaign in France. An extra level of significance and poignancy has been added to the match following the news of the death of arguably the greatest Dutch player of all time, Johan Cruyff. Understandably, tributes to Cruyff feature heavily on the respective social media streams. **Twitter** Roy Hodgson has been quick to pay tribute to one of the great players of his, or any other generation, calling Johan Cruyff a “true great and a “legend”. > [#England](https://twitter.com/hashtag/England?src=hash) manager Roy Hodgson has paid tribute to “true great” Johan Cruyff: [https://t.co/XmqxytEh0s](https://t.co/XmqxytEh0s) > > — The FA (@FA) [24 March 2016](https://twitter.com/FA/status/713026100121698304) A tie-in with the Breast Cancer Care charity also features prominently on the England Twitter page. The tweet asks England fans to wear pink to the game against the Dutch to show their support for the cause. As a side note, the best dressed receives free tickets to the friendly against Portugal on the eve of the tournament. So, it might be worth digging out a few those lovely salmon shirts you’ve got hidden away. > Coming to Netherlands match? Dress pink for [@BCCare](https://twitter.com/BCCare) – best-dressed wins Portugal tickets [https://t.co/tvTyw9S6z7](https://t.co/tvTyw9S6z7) [pic.twitter.com/HZK53XrgDS](https://t.co/HZK53XrgDS) > > — England (@england) [24 March 2016](https://twitter.com/england/status/712974772859109376) **Facebook** On the England team’s official Facebook page, there also some rousing words from Jack Butland, the young pretender in goal who is likely to start in Joe Hart’s absence. Apparently, he’s ready to play, which probably means he remembered to pack his gloves. That can only be a good thing. > [I’m always prepared to play, says Butland](https://www.facebook.com/EnglandTeam/videos/10153319364142447/)“Any time you come away, whether Joe’s been here or not, you come with the same attitude: to prepare to play” > > Posted by [England Football Team](https://www.facebook.com/EnglandTeam/) on Thursday, March 24, 2016 There’s also a clever bit of marketing on England’s Facebook page, which gives those who are not attending the game the chance to buy the match day programme. The FA is clearly looking to cash in on all those football programme collectors out there. > Want to read the England matchday programme for the Netherlands clash but can’t get to Wembley Stadium?Buy it here -… > > Posted by [England Football Team](https://www.facebook.com/EnglandTeam/) on [Thursday, March 24, 2016](https://www.facebook.com/EnglandTeam/posts/10153318507532447) **No starting line-up as yet** Perhaps the biggest talking point in the upcoming game will be the starting lineup, as this may give us some insight into Roy Hodgson’s thinking for the 23-man squad for the Euros. However, England’s official social channels are staying very tight lipped, unlike the social pages of betting companies and broadcasters alike, where speculation is rife. 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