On Friday 5th June, Three Mobile launched their new UK advertising campaign ‘ When stuff sucks #makeitright’ . With a bright purple Muppet called Jackson fronting the campaign it was bound to make a splash…and it did! Everywhere you looked there was a picture of Jackson staring back at you and the public embraced this new character from the start.
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Three chose Miappi to power the social media wall on their website as well as on the hundreds of screens across their 220 strong store network.
