On Friday 5th June, Three Mobile launched their new UK advertising campaign ‘ When stuff sucks #makeitright’ . With a bright purple Muppet called Jackson fronting the campaign it was bound to make a splash…and it did! Everywhere you looked there was a picture of Jackson staring back at you and the public embraced this new character from the start.
Three chose Miappi to power the social media wall on their website as well as on the hundreds of screens across their 220 strong store network.
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