Video Content Marketing: New Marketing Trends 2018-2020
The video content marketing stats don’t lie. Video content marketing is now so popular that 85% of businesses have internal staff and resources to produce videos in-house and businesses publish an average of 18 videos each month. On top of that, video marketers generate 66% more qualified leads per year and achieve a 54% increase in brand awareness.
The result of all this is a landscape in which if you’re not taking advantage of video content marketing, you’re going to get left behind. You need to find a way to make it work for you and to insert yourself into the conversation. And if you get the content right then you can follow it up with a call-to-action and turn a casual visitor into a paying customer.
Video content marketing trends for 2018-2020When it comes to video content marketing in upcoming years, the basics are likely to remain the same. Storytelling will always be important, and authenticity is important too. With video content, you have an unprecedented opportunity to make emotional connections. It also means that if you try to pass actors off as real people or try to hoodwink viewers with fancy language, they’ll catch you out.
At the same time, new technologies like 360-degree video and augmented and virtual reality will provide new opportunities for brands to tell stories using video. The key for 2018-2020 is to maintain this authenticity and to focus on providing meaningful experiences to viewers. New technologies might facilitate this, but the technologies alone aren’t the point.
What else is there?
The important thing to remember is that while the technology might add an extra edge to your messaging, it’s not the be-all-and-end-all. There’s also no such thing as viral video marketing, because it’s almost impossible to tell whether something will go viral or not. Focus instead on reaching the right people with the right message through whichever type of video content will work best for them.