16 Instagram Marketing Tools to Make Your Next Instagram Campaign Dazzle


When it comes to Instagram, the tools that you use can have a huge effect on your overall performance. The best Instagram marketing tools will help you to optimise your presence on the social network, building up more interaction and increasing your follower count much more quickly than you’d manage without them.

That said, the best Instagram tools for marketers aren’t only the ones that help you to reach more people. There are also powerful analytics tools to help you to understand what’s working and what isn’t. The most successful marketers are those that use a variety of different tools, all working together in harmony towards a common goal. Here are just sixteen of the very best Instagram tools that are out there.


The Best Instagram Marketing Software


Paid Instagram Marketing Software

This tool is all about using machine learning algorithms to engage with other users through automated likes, comments and follows. It basically takes Instagram outreach and automates it, with prices starting at $13 per week and $39 per month.


Starting at $25/month but with more expensive plans available for when you need them, Owlmetrics is all about helping you to collect and understand data from your Instagram presence. One of its most useful abilities is the way it figures out the best time of day for you to post.


Later is all about planning and scheduling Instagram posts and basically allows you to pre-set much of your activity on the social network. It also has a bulk upload tool that can save you time, as well as a bunch of other features, many of which are free.


Linktree offers pretty good functionality for free, but it also has a paid plan at $6/month which gives even more customisation options and which make it a powerful onboarding tool. The idea is to overcome the problem of Instagram only allowing one profile link by creating a landing page to further direct people from there.


Juicer is basically a tool which allows you to create an embeddable Instagram widget to display on your website, applications and other areas. Smaller users can take advantage of free plans, but it also goes up to $99/month for enterprises and large organisations.


Hootsuite will set you back around $30+/month if you choose to use it, and that price may increase if you need large numbers of users, but it’s also a powerful tool that can help you to manage your presence on other platforms, as well as on Instagram. It’s a good solution for scheduling posts and managing your account as a whole.


This app is all about giving you insights on your Instagram followers by providing demographic information and different behavioural data based on who’s following you and how they’re interacting with you. You need to know your audience if you want your message to resonate with them, and SocialRank will help you to do just that.


Sendible is available for a thirty day trial and starts out around $35/month on its most basic plans, though you can save on that if you pay annually. It’s essentially a full Instagram management tool which allows you to schedule posts, reply to followers, run analytical reports and more.


This tool allows you to discover and track different hashtags on both Twitter and Instagram. You can get started for free before upgrading to $59/month for the ability to track Instagram hashtags at scale.


Free Instagram Marketing Software


This hashtag suggestion tool allows you to enter a keyword and then returns a bunch of suggested hashtags based on what people are already using. It’s easy to copy and paste the suggestions into your posts and doing so boosts your overall discoverability.


Canva has both paid and free features, but it’s the free functionality that comes in useful for Instagram. You can use it to design beautiful images with no graphic design knowledge required. Its mobile app is pretty good, too.


This tool is pretty promising and appears to be available for free, but it’s currently only open to “valid coupon code holders”, at least at the time of writing. The good news is that when it does work, it allows you to easily schedule posts to your Instagram feed from a web-based interface.


Boomerang is a free app from Instagram themselves which allows you to create short, looping videos. Using it can be a great way to refresh your content and to create something a little different that stands out in the feed.


This tool makes it easier than ever for you to take user-generated content and to repost it from your company’s account, extending its reach and helping you to make the most of it. You can even bookmark posts to come back to a later date.


Buffer is one of those tools which is useful for multiple different social networks, and Instagram is just one of them. Still, it’s super helpful for scheduling posts and tracking their performance over time. It starts off available full for free before increasing to $10/month for more than ten scheduled posts.


Starting out at around $35/month, Iconosquare is an Instagram analytics tool that provides almost unrivalled depth when it comes to its reporting. You can monitor everything from growth over time to whether people are unfollowing you and what’s got people talking.



It’s likely that not all of the tools on this list will be relevant to you and your business, but that’s okay. You’ll want to pick and choose from the tools that you have available to you to create a toolbox of only the ones that work best for you. We hope our list of the best Instagram tools for marketers has helped to get you off to a good start. Good luck.