5 Reasons to Track Instagram Mentions
This is thanks to the phenomenon of social proof, in which we trust other people’s recommendations. It’s why we use sites like TripAdvisor and Amazon to check reviews, and it’s also why we’re more likely to go to a restaurant if a friend recommends it than if we just read about it in the local paper.
This means that it’s more important than ever for brands to keep track of what people are saying about them, and that includes on Instagram. That’s where this article comes in. We’ll be taking a look at how tools like Social Mention and Miappi can help you to monitor your mentions.
What is Social Mention?
Here at Miappi, we’re all about making the valuable, visible. Our tool helps you to discover, curate and display the best of your user-generated content, and that includes allowing you to track Instagram mentions and to see what other people are saying about you. We believe that being able to track mentions on Instagram is one thing and that being able to display that content where it can be the most effective is something else entirely.
5 Reasons to Track Mentions on Instagram
But we’re getting ahead of ourselves and that’s what the rest of this article is for. So without further ado, here are five reasons to track Instagram mentions in an ever-growing digital world that’s constantly changing and evolving.
1. To Discover User-Generated Content (UGC)
That’s why user-generated photos are five times more likely to convert customers than non-user generated photos, and it’s also why 47% of top-performing content marketing teams rely on UGC. It’s also why we check reviews, because we want to be reassured that we’ll have a comfortable stay at a hotel or that we’ll fit in at the bar we booked a table for. We form lucid opinions based on the experiences of people. We don’t like to be told what to think but we all like to fit in.
2. To Identify and Solve Customer Service Issues
Too many marketers use Instagram solely for marketing purposes and forget that customer service is just as important when it comes to social media. On top of that, failing to respond to someone who’s complaining about your product or service and then continuing to try to sell it is like rubbing salt in the wound. You risk turning existing customers into active detractors who go out of their way to complain about your brand.
3. To Monitor Sentiment Towards The Brand
Many sentiment analysis tools allow you to dig even deeper, comparing your metrics to industry benchmarks or using artificial intelligence to highlight areas that are repeatedly associated with either positive or negative sentiment. It depends whether you want to dig deep or whether you just want a surface level overview of what people are saying when they talk about you.
4. To Increase Engagement
A great example of this in action comes from fashion brand Lucy & Yak, which offers handmade, sustainable dungarees and which has a cult following amongst artists and creatives. On their Instagram profile, they monitor their mentions and then repost the best user-generated content they can find. This is one of the reasons why they have a much higher engagement rate than other brands in the industry. They don’t use models: they use real people.
5. Because You Can
User generated content is very valuable for every business. Photos and videos with specific mentions and tags are much more likely to lead to eCommerce revenue than ads.
There are plenty of both free and paid tools out there with varying functionalities that make it easier than ever before to track and respond to your Instagram mentions, whether that’s by adding them to visual galleries on your website or whether it’s by solving customer service issues. Consumers already expect it of you. So why wouldn’t you want to live up to those expectations?
In the meantime, you’ve got nothing to lose and everything to gain by tracking your Instagram mentions. Other than the time it takes to check your feed and to take action, there’s no real resource or monetary cost to get started. So what are you waiting for? Start tracking your Instagram mentions today – and get in touch with us if you need a little help!