Don’t Mention The Virus! The consumer reaction to brands during COVID-19.
How brand messaging fatigue is setting in, and what you can do about it
Striking The Right Balance
Now we all know that brand values should remain the same, crisis or no crisis, so marketing professionals should be asking themselves if the way they are responding to the coronavirus is true to their brand. The question is now, how can you create inspirational and creative campaigns that are authentic to your brand under these difficult conditions?
Savvy brands are harnessing the power of user-generated content, or UGC for short. UGC is content created online, mainly on social media, by your most engaged customers, that can then be used in your campaigns. UGC can take many forms, with the most powerful being visuals, eg. photography or video. Partner with a content aggregator platform such as Miappi, and you can filter, license and curate UGC however you want for a small annual flat fee.
So don’t panic, just pause, take a step back, and bring those same creative values that you had before the crisis, to these new uncertain times. After all, limitations breed creativity.