50 Social Media Facts: Take Social Media to the Next Level in 2023

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When you’re working in the field of social media marketing, it helps to have a good idea of how different social networks stack up against each other. That’s why we always suggest that marketers spend some time poring over the stats and the metrics and to get a good idea of what works and what doesn’t when it comes to their marketing efforts and social networking profiles.

 

Luckily, we did the hard work for you and gathered together fifty of the most relevant social media statistics for 2019 and beyond. So without further ado, let’s get started.

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General Social Media Stats in 2018

  1. 64% of online shoppers say that a video on social media helped them to decide on a product to buy. [Source]
  2. Nearly 90% of marketers say that their social media marketing campaigns have increased exposure to their business. [Source]
  3. 51% of people would unfollow brands and 27% would report them as spam if they posted irritating posts. [Source]
  4. According to one study, people will spend more than five years of their lives on social media. [Source]
  5. As of 2018, there are 3.196 billion social media users across the world. [Source]
  6. Mobile devices account for almost 80% of all time spent on social networking sites. [Source]
  7. 73.4% of social networking users follow a brand because they’re interested in a product or service. [Source]
  8. As of 2022, according to Hootsuite, people are spending an average of 2 hours and 28 minutes per day using social media. [Source]
  9. 30% of millennials engage with a brand at least once per month on social networking sites. [Source]
  10. Social networking and instant messaging accounts for a third of all the time people spend online. [Source]
  11. 89% of messages sent to brands on social networking sites are ignored. [Source]
  12. People spend an average of 116 minutes per day on social networking sites. [Source]
  13. 81% of SMEs use social media sites, while 91% of retail brands are active on two or more. [Source]

Social Media Sites

Facebook

  1. According to Facebook, there are over 200 million businesses on Facebook. [Source]
  2. Engagement on Facebook videos is 109% higher than engagement on YouTube videos. [Source]
  3. There are over 33,000 active chatbots on Facebook. [Source]
  4. There are over 40 million small businesses with active Facebook pages. [Source]
  5. Between them, Facebook Messenger and WhatsApp process 60 billion messages every day. [Source]
  6. Facebook takes on half a million new users every day, which works out as six new profiles every second. [Source]
 

Instagram

  1. Almost a third of internet users are active on Instagram. [Source]
  2. 70% of shoppers turn to Instagram for product discovery. [Source]
  3. 200 million Instagram users visit the profile of a business every day. [Source]

 

TikTok

  1.  TikTok users watch a combined 167 Million TikTok Videos in a single minute. [Source]
  2. TikTok now has over one billion monthly active users. [Source]
  3. TikTok users open the open an average of 19 times a day. [Source]
  4. TikTok has generated over $6 billion in consumer spending. [Source]

LinkedIn

  1. 94% of B2B organisations use LinkedIn for content marketing and distribution. [Source]
  2. LinkedIn drives over half of all social traffic to B2B blogs and websites. [Source]
  3. More than a million members have published content on LinkedIn. [Source]
  4. Over three million companies have LinkedIn profiles, but only 17% of American small businesses are using the platform. [Source]
  5. The average CEO has 930 LinkedIn connections. [Source]
 

Pinterest

  1. Pinterest has 421 million monthly active users. [Source]
  2. 81% of Pinterest users are female. [Source]
  3. Almost 9 in 10 Users are on Pinterest to Plan Purchases. [Source]
 

Snapchat

  1. Approximately 70% of Snapchat users are female. [Source]
  2. 45% of Snapchat’s users are aged 18-24. [Source]
  3. Active users of Snapchat open the app 18+ times per day. [Source]
  4. Snapchat has over 180 million daily active users. [Source]
  5. As far back as 2016, a hefty $90 million was being spent on Snapchat advertisements. [Source]
  6. The average user spends 25 minutes per day on Snapchat. [Source]
  7. 47% of American teens think that Snapchat is better than Facebook, and 24% think that it’s better than Instagram. [Source]
 

Twitter

  1. Tweets with images are 150% more likely to get retweets than text-only updates. [Source]
  2. 79% of Twitter accounts are based outside of the US. [Source]
  3. Other than the United States, the most popular countries for Twitter usage are Brazil, Japan and Mexico. [Source]
  4. Over 1.3 billion Twitter accounts have been registered, but only around 330 million of those are regularly active. [Source]
  5. Over 500 million tweets are posted every single day at a rate of 6,000 tweets per second. [Source]
  6. 45% of Americans use Twitter. [Source]
  7. 77% of Twitter users say they feel more positive about brands after their tweets are replied to. [Source]
 

YouTube

  1. YouTube’s 1.6 billion users watch 5 billion videos on the site every single day. [Source]
  2. Youtube is the second largest search engine in the world. [Source]
  3. Millennials are two times more likely to prefer watching YouTube than to prefer traditional television. [Source]
  4. YouTube is available in 76 languages across 88 countries, covering 95% of all internet users. [Source]
  5. More than half of YouTube views take place on a mobile device. [Source]
 

What’s next?


Ever since social networking first became a part of our lives, the influence that it’s had has continued to grow. Don’t be surprised if that continues to be the case in the future as social networking becomes ever more vital to the way that we live. If these statistics are surprising now, just imagine what the next batch will look like. Invest in social media now, before it’s too late. Good luck.

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