Building Buzz: 4 Social Media & Events Tips To Try Today
By Steve Hand
“Build it and they will come” is all very well in principle, but in today’s world of forgotten Facebook event invitations and schedules more frantic than the Icelandic football commentator’s reaction to their England win, it’s never easy to nail attendees down. Social media can be misleading when it comes to predicting attendance, but it can also be a powerful tool for promoting events, building buzz, increasing interaction on the day and generating ROI after the event.These quickfire tips will help you harness social media to make your next event the best attended, most interactive and most KPI-hitting – possibly ever…
Before the event
- Ask for performers or speakers
This is a great little tip for building buzz and boosting awareness in the run up to your event. With 4000 submissions to speak at SXSW, running a competition or driving to find great speakers or performers is a brilliant way to involve a chunk of your industry socially as substantially as possible. Throwing it open to a vote (although this can be a risk if you want to ensure quality) is an even more effective way to spread the word, as prospective speakers rally their friends and followers to boost their chances.
- Get attendees involved with polls
An event #hashtag is a handy way to encourage people to share their experiences of your event, which also helps you to organically spread the word socially, plus connect with (and leverage) guests at a later date. However, not every attendee will jump on board with a hashtag.
- Use digital screens to display social media
If there’s one thing social media users love, it’s having their voice heard. Setting up digital screens which display a well-designed wall of social content stemming from the event will do much to encourage visitors to contribute their two cents. Social wall technology like ours here at Miappi can be used to display user generated social content in real time as participants use your hashtag, or with more careful curation to ensure quality.
- Aggregate your event’s content online
After your event, you’ll want to convince those that didn’t attend to come next time, persuade those who did come to return, keep your brand fresh in their minds and make sure everyone remembers just how great you are.