CIM Marketing Excellence Awards 2019 Winners
Miappi are proud partners of CIM, sponsoring the event since 2018 helping enhance the attendee experience by providing a live display on the main stage of curated content from the night. The CIM team are also able to leverage the Miappi Engage feature to gain consent for content shown, so that they can use the original files in their marketing for next year’s awards.
Winners
Best Advertising Campaign – Southeastern: Southeastern Hidden Gems 2018
Best Brand Building Campaign -Large – Keele University: The Keele Difference
Highly commended – Standard Life Aberdeen: Standard Life Brand Campaign
Best Brand Building Campaign – SME – Leeds Playhouse: Rebrand
Highly commended – Impero: Returning Beefeater Gin to fame and glory
Best Content Marketing Campaign – Highways England: Distressed campaign
Best Corporate Social Responsibility – Natwest: MoneySense
Best Customer Experience Strategy – Certsure in partnership with Saville Group, RBH, Vue, Omniplex, Showcase and Odeon Cinemas: Europe’s biggest ever electrical event
Best Integrated Campaign – Large – University of South Wales: Unleash Your Colours
Best Integrated Campaign – SME – Jersey Dairy in partnership with Freedom Media: #TooGoodNotToShare
Best Partnership Marketing Campaign – Bridge on behalf of Square Enix, Warner Bros. Pictures and Lucozade Energy: Lucozade and Tomb Raider
Highly commended – Britvic Soft Drinks: Fruit Shoot and Netmums
Best use of Data and Insight – Large – EY: Decoding the Digital Home campaign
Best use of Data and Insight – SME – Flamingo: Using insight to bring fans closer to Formula 1
Best use of Digital Marketing – Large – Dignity: A digital transformation for funerals
Best use of Digital Marketing – SME – No Pork Pies: Integrated Digital Marketing for GEM Motoring Assist
Highly commended – 72Point in partnership with Boat Rocker Rights: Girls in STEM
Best use of PR – Freedom Media in partnership with Royal British Legion Jersey: Remembering the Fallen
Highly commended – Leeds Playhouse: Every Third Minute Festival
Best use of Social Media – Fox Networks Group: The Walking Dead Season 8 Euro Tour – Facebook Live Q&A with Cast
Innovation – New Product/Services – Translink: Belfast’s Glider Launch
Innovation Not-For-Profit/Public Sector – Royal Air Force in partnership with Engine and Wavemaker: RAF100
Highly commended – Certsure in partnership with Saville Group, RBH, Vue, Omniplex, Showcase and Odeon Cinemas: A world first for the construction sector
Agency of the year – Transmission
Marketer of the Year – Lorraine Westwood, Keele University
Marketing Team of the Year (client side) – Dignity
Marketing Campaign of the Year – Britvic Soft Drinks in partnership with m/SIX Communications, Red Consultancy and Saatchi & Saatchi London: Robinsons Fruit Creations Campaign
The Chair’s Award 2019 – Certsure in partnership with Saville Group, RBH, Vue, Omniplex, Showcase and Odeon Cinemas: A world first for the construction sector