Miappi partners with Adgistics
Tackling two of the biggest content challenges facing marketers today.
We are living in a world where content is king. Spend on content marketing has seen astronomical growth over the last 2 years and a survey by the Association of National Advertisers and The Content Council has predicted that spend will continue to grow by 42% through 2020 and 2021, despite the global pandemic. If anything, these unprecedented times have made us even more dependent on content.
But not all content is created equal, and choosing what content to create, adapt, use and store while building an authentic brand in a society where fake news is a reality is becoming the marketing challenge of the day. And with this demand for content only growing, marketers are wondering how they can find a balance between quantity and quality while satisfying this insatiable rate of consumption cost effectively.
This can be done by focusing spend on marketing that works while broadening the source of content mix to include earned media like UGC (user-generated content).
Unlocking the potential of UGC
“92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.”
Understanding what content works is key
A recent study (paid by Adgistics) found that 80% of marketers said that discovering “what content works and why” would be crucial to helping them be more effective in their jobs. But most data sources at the moment only reveal the effectiveness of a technology or media channel or creative campaign used but rarely around the content itself.
And while optimising content is not new, analysing the component parts of marketing assets is and who better than a digital asset management company to finally unlock these insights? Storing, retrieving and manipulating content is simply not enough.
Which is why, Adgistics, a leader in the digital asset management industry, is transforming its platform to become more aware of the quality of the content that’s in it, in order that clients can get more out of it. In a nutshell, Adgistics is looking to build one of the most intelligent DAM systems, capable of telling its clients what content works and why. Finally giving its clients a better understanding of the value of the content being used and helping them make more informed decisions.
The new standard for content marketing in 2021
The partnership between Miappi and Adgistics sets a new standard for content marketing by marrying Miappi’s content sourcing and licencing expertise with Adgistics’ content management technology making it even easier to source, use and reuse affordable, authentic content.
Making Content Work
Moments That Matter
For more information on this partnership