Rotary International returns to Miappi to power social content on the web

Following the success of the Rotary International Convention in May – which saw more than 44,000 Rotary members, from over 100 countries come together in Korea’s vast KINTEX centre – Miappi has been chosen to power social content on Rotary’s website. Curating, moderating and displaying the best content from Twitter, Facebook, YouTube, Instagram and Vimeo.

In May this year Miappi was used to bring to life the online conversations and display them on digital screens around the conference centre, tracking the conversation around the #Rotary16 hashtag.

Rotary is a humanitarian service organization that unites leaders committed to improving lives and bringing positive, lasting change to communities around the world. With a global membership of 1.2 million across 35,000 clubs, the benefits of using Miappi are obvious when you consider the scale of the organization. Social media has come to play a significant role in helping businesses, individuals and indeed charities build awareness.

Andrew Foyle, CEO or Miappi, said: “With the explosion of social channels in the past five years, the challenge for many organisations today has become one of engagement and reach. These many channels have inevitably meant an oversupply of content. This social noise makes conversations more difficult a situation further compounded by the social channels dictating who sees what content with their algorithms.” He added: “Research has shown that less the 3% of content is ever seen on platforms such as Facebook. Miappi’s platform aims to helps brands address this problem. By building a Miappi channel which pulls in all the best content from social feeds, brands and third-party organisations, Rotary can ensure the best and most authoritative content is seen.”

As part of a planned website refresh, Miappi will be used to curate social content from Rotary’s community and provide a more engaging experience for Rotary members and visitors to Rotary social and digital media lead Andy Sternberg, spoke about the decision to extend the use of Miappi: “We were delighted by the way Miappi brought to life social media at our International Convention, so adding it to our website was a next logical step. With more than 300,000 followers on Twitter and over 500,000 Facebook fans, there’s a tremendous opportunity to leverage social media to create a more powerful online experience which unites our global community. As a nonprofit, we work hard to remain relevant, attract support and raise funds. Miappi is helping us connect our story and ensure that engaging content from our members and clubs is featured online.”

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