The 20 Best User-Generated Content Campaigns of 2018
💡 75% of people feel that UGC makes content more authentic
💡 42% of marketing professionals say that UGC is “invaluable”.
But we’re not here to convince you on the value of UGC campaigns because by now, you’re probably aware of that yourself. Instead, it’s time for us to run through twenty of the best UGC campaigns of the year. Let’s go.
20 Great User-Generated Content Examples in 2018
By allowing young sports fans to take centre stage and to show the World Cup from their perspective, Copa90’s stories were seen by 31 million unique users over 45 days.
The campaign gained them 125,000 followers in the space of two weeks by regramming posts from fans and influencers on Instagram.
3. The Voice
4. Etihad Airways
When most people talk about the Instagram influencer marketing cost and how time-consuming it can be, they forget that it has a dramatic impact on your return on investment. That’s because of the three factors mentioned above, which effectively mean that you only pay once for content creation and content distribution.
Etihad decided to celebrate hitting over a million followers on Instagram by launching a photo competition that was aimed at getting those followers involved in the brand’s story.
5. The BBC
They shared their experience of the wedding through the BBC’s social media channels, creating 270 videos over three days.
Reebok asked people to take a video selfie and to share their goals for the upcoming CrossFit Open. Those videos were then entered into a gallery and people could even win clothing and footwear from Reebok.
9. The Telegraph
Using anonymous, non-identifiable data, the company was able to highlight some of the strangest things that people do on the site, such as creating playlists called “I’m sorry I lost your cat”.
They even used the data they gathered to create billboards.
That’s why they turned to user-generated content to share untouched swimwear photos from their customers. Aerie also donated $1 to the National Eating Disorders Association for every photo that was shared.
Starbucks earned plenty of recognition recently with its #WhiteCupContest,
17. Crispy Minis
18. Calvin Klein
Calvin Klein turned to user-generated content to win over millennials, calling for people to share photos of themselves wearing the brand’s underwear.
This might sound like a big ask, but the campaign was a huge success, in part because it also involved celebrity influencers like the Kardashians.
19. Country Walking
One thing that each of these brands has in common is that they took the UGC that was created and then displayed it elsewhere, from using it on marketing materials to embedding it on websites.
User-generated content is great, but taking that UGC and amplifying it is even better. That’s where we come in. Here at Miappi, we specialise in helping you to make the most of your UGC by displaying it where it can be most effective. Get in touch with us to find out more.
Research source: https://www.tintup.com/blog/9-things-learned-2018-user-generated-content-report/