Earned Media: A New Generation of Brand Marketing
By Dane Cobain
Forget owned and paid media. In 2018, more and more marketers find that earned media value trumps owned media value. Better still, that holds true across a variety of industries and for both B2Cs and B2Bs. Let’s take a quick refresher.
- Owned media covers assets like your website and your email marketing list which belong specifically to you. Paid media covers PPC ads, sponsored updates on social networking sites and other advertising.
- That leaves earned media (or earned content), which covers shares on social networking sites, write-ups on blogs and other editorial press coverage.